Switch to FlixBus: New Brand Campaign Launches

Global travel brand FlixBus is launching its biggest ever UK brand campaign ‘Switch to FlixBus’ from 20 April.

The bold new campaign positions the coach provider as the smart alternative to expensive, unreliable and overcomplicated journeys, delivered with creative agency One Black Bear.

The nationwide campaign encourages travellers to switch to FlixBus as a simpler and better way to travel, with Out of Home (OOH) advertising visible in major UK cities, including London, Birmingham, Manchester, Edinburgh, and Glasgow, from May 4, continuing throughout the summer.

Benedetta Chiumenti, Team Lead Global Brand Management & Communication at Flix said: “Our impressive network growth in the UK this year required a bold and impactful awareness campaign that builds connections with consumers, especially those who might never have travelled with FlixBus before.

“The creative concepts are some of most playful and cheeky we have ever put out, reflecting FlixBus as a confident and ambitious brand to the wider public.”

Now reaching its 5th anniversary in the UK, FlixBus has grown to serve over 100 destinations across the UK and operates in over 40 markets globally.

Independent creative agency One Black Bear, based in Birmingham and Manchester, is delivering the campaign on behalf of FlixBus, following a successful collaboration on a major European football campaign in 2025.

One Black Bear Managing Partner, Kate Hartshorn added: “FlixBus is changing expectations around coach travel - ‘Switch to FlixBus’ gives us a clear, confident platform to show just how easy and accessible that change can be.”

Media agency Mediaplus Connect and Flix marketing teams have overseen the chosen media channels including video (Addressable TV, Broadcaster Video on Demand and Subscription Video on Demand platforms), online video such as YouTube and Twitch, OOH, audio, display and social channels.

Katie Davies, Commercial Director at Mediaplus Connect said: “Guided by a clear strategic approach, we have focused on key cities to drive awareness at scale, supported by a targeted media strategy that leverages mass channels to reach broad audiences.”